Since 2016, Facebook and WWF have been working together to address wildlife trafficking by detecting and removing illicit activity that fuels the trade in wildlife and its products on one of the largest social media platforms in the world. As part of this effort, Facebook has launched a new pop-up interstitial alert message that informs users about illegal wildlife trade when certain wildlife-related search words are entered. For example, if a user were to search for a protected species combined with a commercial activity such as “tiger + buy,” an alert would pop up to declare that animal abuse and the sale of endangered animals or their parts is not allowed on Facebook.
Facebook banned the trade of all live animals, aside from those sold through a verified business, in 2019. These policies are designed to keep both animals and people safe. Prior to this, the company worked with WWF to develop detailed training materials for enforcement staff, take action on prohibited content identified through online monitoring, and educate users about the issue of illegal trade through a different interstitial alert for Instagram in 2017.
The trade in endangered species is pervasive on social media platforms where sellers can display live animals and products for sale through pictures and videos. Closed groups process transactions and operate through private messaging, making buyers and sellers difficult to identify and the enforcement of prohibited content a challenge. Wanting to better understand the global landscape of wildlife trafficking and the role that social media platforms inadvertently play in facilitation, Facebook and Instagram joined as members of the Coalition to End Wildlife Trafficking Online in 2018.
Through the Coalition to End Wildlife Trafficking Online, 37 global online companies have removed or blocked over 3.3 million prohibited wildlife listings on their respective platforms. This effort has unified the tech sector and enabled immense learning and sharing of best practices for cracking down on illegal wildlife trade online. While this number is impressive, it only scratches the surface of the progress needed to keep wildlife offline and in the wild. The Internet, in particular social media platforms, will never be completely free of illegal wildlife products for sale given their fluidity and anonymous nature.
Source: WWF
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