Coronavirus: L’Oréal unveils €100m biodiversity and circular economy plan

L’Oréal Group has pledged to invest €100m over the next decade in projects that heal damaged natural ecosystems and advance the circular economy, as part of an “unprecedented social and environmental solidarity programme” prompted by the pandemic.

The French cosmetics giant unveiled its new environmental commitments today, alongside a plan to provide €50m to charities that support vulnerable women, who it said had been disproportionately affected by the global health and economic crisis. Around €50m of the promised invesment will be allocated to a new ‘L’Oréal Fund for Nature Regeneration’ that will back marine and forest ecosystem restoration projects that create new social and economic development opportunities for local communities. The fund is aiming to restore one million hectares of degraded ecosystems, capture 15 to 20 million tonnes of carbon dioxide, and generate hundreds of job opportunities by the end of the decade, the company said.

A further €50m will be channelled into projects that help deliver circular economy solutions and business models, in particular those that boost recycling rates and improve the management of plastic waste.

Source: Business Green

Author: Kirsi Seppänen