Kleenex will remove the plastic opening from all tissue boxes by August 2020, parent firm Kimberly-Clark has announced in the same week that SC Johnson unveiled a Mr Muscle bottle made from 100% recycled plastic content. The move from Kleenex will mitigate the use of 82 tonnes of plastic within a 12-month period, Kimberly-Clark claims, while also boosting recycling rates for the cardboard portion of the packaging.
Changes to packaging will be made across the brand’s premium, balsam and ultra-soft ranges, with a full roll-out of plastic-free alternatives due to be completed in August 2020. Pact signatories are also required to make all plastic packaging 100% reusable, recyclable or compostable; achieve recycling and composting rates of 70% or more for packaging, and include 30% recycled content across all packaging.
In related news, SC Johnson has this week launched a Mr Muscle bottle made entirely from plastic classified as “ocean-bound”. Plastic used to produce the new bottles has been sourced via Plastic Bank, a social enterprise which works to remove plastic pollution from land and water while also creating incomes for those living in poverty. It has been sent to SC Johnson from Plastic Bank’s operations in Indonesia, Thailand, Vietnam, Brazil and the Philippines. The innovative bottles are being used to house Mr Muscle Platinum Window and Glass cleaner sold within the UK and Ireland. SC Johnson claims that no other liquid cleaning products sold in the national market are currently housed in packaging made from 100% ocean-bound plastics.
Source: Edie
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