Timberland has become the latest outdoor gear brand to boost its green credentials, unveiling plans to overhaul the way it sources and designs its boots and other products over the coming decade in order to reduce its reliance on virgin materials and extractive farming practices. The brand has today committed to sourcing all the leather, cotton, rubber, wool, and sugar cane it uses from regenerative farms and ensuring that all its products are “designed for circularity” by 2030.
Timberland’s new push for circular design will see it reuse materials otherwise destined for landfill – such as plastic bottles, scrap leather, and wool – in it products, while at the same time ensuring all its products are recyclable. It will complement these efforts with plans to build a “regenerative leather supply chain” in the US, Australia, and Brazil, which will enable the launch of its first collection of boots made from leather sourced from regenerative ranches this autumn.
The brand is currently working with the sustainable farming NGO the Savory Institute on research that outlines the benefits of regenerative agriculture practices, which allow animals to graze and roam in natural patterns, giving soil a chance to heal and capture carbon. To meet its 2030 goal, the firm must also source all its rubber, cotton, wool, and sugarcane from farmers relying on regenerative practices.
Source: Business Green
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