YouGov’s survey, commissioned by BRITA UK, has revealed that there has been a 45 per cent decrease in the number of people overall buying bottled water on-the-go. Prior to lockdown, the most common point of purchasing bottled water was on-the-go or at work.
In 2018, BRITA UK and its partner Keep Britain Tidy found convenience was a significant driver in the low uptake of refillable bottles, with travelling and meal deals being significant factors in the purchase of bottled water. According to YouGov’s report, this suggests that continued home working could have a positive impact on the fight against plastic pollution. Consumers have been switching from disposable bottles to tap or filtered water, with half of those choosing to do so citing reasons including not going to work or the supermarket as often. 22 per cent of participants expected to use fewer disposable plastic bottles on-the-go, and almost a third (31 per cent) now intending to carry a reusable bottle, and the study suggests that these positive habits could stick after the crisis ends.
Before the pandemic, 42 per cent of people purchased bottled water for consumption at home despite having easy access to tap or filtered water; that fell to 32 per cent during lockdown. These findings have prompted calls for businesses and government to support increased flexibility in working after the pandemic, in the hopes that Britons will continue to cultivate more sustainable habits.
Source: Resource
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