New research conducted on behalf of Amsterdam-based Trivium Packaging, which involved surveying some 15,000 people, found that nearly three-quarters (74 percent) of them said they are willing to pay more for sustainable packaging. On the recycling and recyclability front, the survey of people in the United States, Europe and South America found that 53 percent are “actively looking for recycling or sustainability information on packaging.”
“This increased consumer awareness, driven by increased media coverage of the environmental impacts of pollution and large corporations transitioning away from plastics, whether it’s straws, grocery bags or plastic water bottles, truly underscores our findings,” says Michael Mapes, CEO of Trivium Packaging. “Consumers’ focus is on sustainable living now more than ever, and they’re willing to pay to protect the planet. This presents brands a real opportunity to impact purchasing decisions by offering environmentally friendly options for their consumers.”
The report was developed in partnership with Boston Consulting Group, and gathered information by surveying participants for their preferences related to sustainable packaging and their willingness to pay more for products with environmentally friendly packaging. The survey was conducted by the Boston Consulting Group. Report findings also show that nearly half of consumers actually shy away from harmful packaging. Of those consumers who avoid what they consider to be harmful packaging, 68 percent associate plastic with ocean pollution.
Source: Recycling Today
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