An increase in consumer demand, pledges from high-profile companies and new legislation around the use of recycled materials highlight how steps are being made in the right direction when it comes to sustainably using the planet’s resources. Thanks to its versatility, plastic has become the manufacturer’s go-to resource for production, yet it’s widely treated as being low-value and disposable. This attitude is now changing as we become aware of the environmental impact of the linear economy and develop workable solutions to support a true circular economy.
Many high-profile companies are now signing up to initiatives that have been designed to help make the circular economy more collaborative. For example, the Alliance to End Plastic Waste – which TOMRA joined in 2019 – has more than 30 members. It combines the efforts of one million employees and an investment of $1.5bn over five years to aid the circular economy and invest in innovative projects and technologies to protect our planet.
The European Plastics Pact is a public-private coalition that wants to achieve a truly circular European plastics economy, while both the Circular Plastics Alliance Declaration and New Plastics Economy Global Commitment are also making the circular economy more collaborative. Furthermore, TOMRA and 28 other global companies have joined the HolyGrail pioneer project to investigate how recycling rates can be improved using digital watermarks.
Source: The New Economy
Global site 
Finnish site