Called Revivo, the platform launched earlier this week and is selling footwear which has been repaired by the craftspeople at The Boot Repair Company in Southend-on-Sea, as well as pairs of shoes which are ex-display or returned, at lower prices than new products.
The repair process sees all shoes receive steam cleaning and sanitation before they are sorted into one of three grades: like new, great condition or good condition, the latter of which means they require replacement soles. Graded shoes are then patched, have any broken eyelets or lace hooks replaced and get new soles as needed. As standard, the Boot Repair Company will re-stitch and over-lock all seams in order to ensure the repair lasts a long time. New packaging is then used to house the shoes.
Vivobarefoot’s ultimate ambition is to ensure that none of its shoes go to landfill – a vision it is encouraging other, larger shoe and fashion brands to commit to. Some 90% of shoes ever produced have ended up in landfill or incineration, according to the Ellen MacArthur Foundation, due to a lack of infrastructure and incentives around repair and recycling. Given that 25 billion pairs of shoes are produced globally each year, this means that as many pairs as 22.5 billion as being lost annually.
Source: Edie
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