The first year of a breakthrough effort by America’s leading beverage companies to boost the recycling of plastic bottles saw the initiation of modernization projects in Texas, Oklahoma and Wisconsin that will help more than 349,000 households recycle nearly 38 million new pounds of polyethylene terephthalate (PET) plastic over ten years for remaking into new bottles, the American Beverage Association (ABA) announced today.
The investments are the first three of nine initial projects that we have committed funding for under Every Bottle Back, a 10-year effort by The Coca-Cola Company, Keurig Dr Pepper (KDP) and PepsiCo to marshal the equivalent of nearly a half-billion dollars to reduce the beverage industry’s plastic footprint. The initiative will go toward the modernization of recycling infrastructure and to help educate consumers on the value of 100% recyclable plastic bottles in several regions of the USA.
The Every Bottle Back initiative complements other sustainability efforts underway by The Coca-Cola Company, Keurig Dr Pepper and PepsiCo that focus on designing for recyclability. These efforts are increasing the use of recycled materials and improving the collection and recycling of bottles and cans so they can be remade into new ones. In the coming years, Every Bottle Back and its partners will continue its regional investments and establish new partnerships to further its mission and protect the environment for generations to come.
Source: Waste 360
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