Greenpeace Inc. has filed a lawsuit in California Superior Court alleging that Walmart has employed unlawful, unfair and deceptive business practices by labeling and advertising its various private-label plastic products and packaging as recyclable. The organization demands that Walmart remove what it says are the “false and misleading labels stating that its disposable plastic products and packaging are recyclable when they are not.” Geenpeace alleges that Walmart has violated California consumer protection laws, including the California Environmental Marketing Claims Act (EMCA), which regulates deceptive environmental marketing claims.
In early 2020, Greenpeace released the results of a survey of the nation’s 367 material recovery facilities (MRFs). The organization says consumer goods companies and retailers legitimately can label only PET and HDPE bottles and jugs as recyclable according to Federal Trade Commission “Green Guide” requirements. Greenpeace also claims that full-body shrink sleeve labels that are added to PET and HDPE bottles and jugs make those products nonrecyclable. However, that is not strictly the case, according to guidance from the Association of Plastic Recyclers (APR), Washington. Steve Alexander, APR president, says bottles featuring such labels “can be—and are—recycled each and every day.”
GreenBlue, the Charlottesville, Virginia-based nonprofit that manages the How2Recycle labeling system that Walmart and other retailers and brands use, provided Recycling Today with this statement concerning the lawsuit: “The Check Locally label is an opportunity for regional education for items that are recyclable for between 60 percent and 20 percent of Americans. The qualifier directly states, ‘Not recycled in all communities.’ Without a Check Locally label, contamination could increase and could discourage recycling of materials that are recyclable in certain communities. How2Recycle encourages people to get to know their local recycling program.
Source: Waste Today Magazine
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