Tekijä: Kirsi Seppänen
Pelkkä mainosten survominen someen ei riitä – asiakkaan sitoutumisarvo kasvaa vuorovaikutuksesta
Yrityksen kannattaa keskittyä vuorovaikutukseen ja yhteyksien luomiseen sosiaalisen median markkinointistrategiassaan, sillä se lisää asiakkaan sitoutumisarvoa, ilmenee uudesta Vaasan yliopiston tutkimuksesta. Vaasan yliopiston kansainvälisen liiketoiminnan väitöstutkija…
LUT tarjoaa jälleen Highway-ohjelman kandidaattiopintoihin
LUT-yliopisto tarjoaa tulevanakin lukuvuonna niin kutsutun Highway-väyläohjelman, jossa voi opiskella kauppatieteen ja tekniikan koulutusohjelmien ensimmäisen vuoden opintoja ja hakea myöhemmin tutkinto-opiskelijaksi. Suositun ohjelman paikat arvotaan…
McDonald’s ends Beyond Meat burger trial in Canada with no set plans for a veggie option
McDonald’s’ six-month trial run of a vegetarian burger — which began with much fanfare — has ended quietly with no current plans to add it…
Google says it will pay some news publishers to license content, bowing to regulatory pressure
Google will now pay news publishers directly to license their content, in a change of tack for the internet giant. The company said Thursday that…
Bayer to pay $10.9bn to settle weedkiller cancer claims
The glyphosate-based product has been subject to about 125,000 lawsuits over its allegedly carcinogenic effects. New York-based law firm Weitz & Luxenberg says it has…
Atheists and humanists facing discrimination across the world, report finds
Atheists and humanists are facing discrimination and persecution in some countries because of their beliefs and values, according to a new report. Non-religious people in…
Contactless service kiosk in Japan upgraded to take temperatures
A contactless customer service kiosk used in shops and stations has been upgraded to take people’s temperatures — a step now being taken at many…
Team develops eco-friendly, flame-retardant carbon plastic ideal for recycling
A flame-retardant carbon-fiber-reinforced composite material has been developed. Korea Institute of Science and Technology (KIST) announced that a research team from its Institute of Advanced…
HP to Eliminate 75% of Single-Use Plastic by 2025
HP Inc. today released its 2019 Sustainable Impact Report, which, among other initiatives, says the company will eliminate 75% of single-use plastic by 2025. This…
Britons poised to throw out 67 million clothes after lockdown, WRAP warns
Charity shops and collection banks across the UK could be swamped with 67 million items of clothing and 22 million shoes as coronavirus restrictions begin…
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