The ButterflyCup is initially being unveiled at WWT centres across the UK. Unlike traditional takeaway cups, the cup contains no plastic laminate, uses plant-based inks and due to its all-in-one design does not require a plastic lid. Tommy McLoughlin, founder and CEO of ButterflyCup, says it can be recycled in the regular paper bin and can also be “composted at home or in your food waste bin”. It has a patented folding design which securely closes the top of the cup and prevents splashes, leaks and drips, while allowing the consumer to drink from its inbuilt spout.
Mr McLoughlin said: “We are thrilled to be launching in the UK with WWT, an organisation whose ethos of protecting the natural world we share. “It is a travesty that of the billions of coffee cups the UK uses each year, so few get recycled. We created ButterflyCup to lift the lid on this eco disaster and help solve it. We believe it is the world’s most environmentally friendly disposable cup, and we hope more coffee outlets across the UK give their customers the option of using it in the near future.”
ButterflyCup says it has already held talks with several major coffee chains. The cup already used in more than twenty countries across five continents. Despite the rise of reusable cups, Britons throw away 2.5 billion coffee cups each year, ButterflyCup says. It added that only one in 400 is recycled.
Source: Let’s Recycle
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