If you buy a Lego set today, the toy bricks come packed in tiny numbered plastic bags. Every year, the toy manufacturer uses hundreds of millions of those bags. But the company is starting to phase out single-use plastic, with the goal of making its packaging sustainable by 2025—and those bags are a big part of it. Next year, it will begin rolling out an alternative, with bricks packed in Forest Stewardship Council-certified paper instead.
The company tested new packaging options extensively, searching for something that would be sustainable but also strong enough to hold Lego bricks, easy to pack in boxes, and something that children liked to use. “We tested about 15 different prototypes with hundreds of children and parents but explored many more, including those made from recycled plastic and even paper made from stone,” Brooks says.
Over the next three years, the company will invest $400 million to accelerate its move toward sustainability, including moving to carbon-neutral operations, making the business more circular, and expanding its R&D work on new materials for Lego bricks. By the end of the decade, the company plans to no longer use oil-based plastic, and some sets are now made with a plastic made from sugar cane.
Source: Fast Company
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