Coca-Cola European Partners has announced that it will be transitioning to bottles made from 100 per cent recycled PET (rPET) from the end of the year in the Netherlands and Norway. Announced today (7 September), Coca-Cola European Partners stated that in the Netherlands it will transition all locally produced small plastic bottles to 100 per cent rPET from October 2020 and large plastic bottles will follow in early 2021. Coca-Cola states this transition will remove 10,000 tonnes of new virgin plastic and reduce the carbon footprint of its plastic bottles by 21 per cent a year.
Norway will transition to 100 per cent rPET for all locally produced plastic bottles in early 2021, reducing virgin plastic consumption by 4,300 tonnes of a year and the carbon footprint of the bottles by 28 per cent.
“Coca-Cola in Western Europe is a firm supporter of the implementation of well-designed Deposit Return Schemes across Europe, recognising the role they can play as part of local, closed-loop recycling system. We also remain committed to supporting innovative packaging and recycling technologies to help us to reach our target of 50 per cent recycled content across all our plastic bottles by 2023.” Despite Coca-Cola European Partners’ stated commitment to using recycled plastic in its locally produced bottles, it has previously come under fire for its definition of single-use, with a Coca-Cola advertising campaign run in 2019 during the Waste and Resource Action Programme’s (WRAP) Recycle Week suggesting that Coca-Cola’s bottles were only single-use if they were not recycled.
Source: Resource
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