Ice cream brand Magnum is set to introduce plastic tubs consisting of recycled plastic across all its markets, a move that will see an estimated 160,000kg of certified recycled material used by the end of 2020 across Europe. Magnum, which is owned by Unilever, is set to introduce recycled plastic across more than seven million ice cream tubs. Unilever debuted Magnum ice-cream tub made using 25% post-consumer recycled (PCR) plastic content last year in a trial across Belgium, Spain and the Netherlands.
Following the success of the trial, Magnum will roll out the tubs across Europe by the end of the year and globally from 2021. By the end of 2020, Magnum will use an estimated 160,000kg of certified recycled plastic material. Magnum will use SABIC’s certified circular polypropylene.
As well as reducing the overall use of plastic packaging by more than 100,000 tonnes by 2025, Unilever will also help collect and process around 600,000 tonnes of plastic annually as part of a bid to recover and process more plastic packaging than it sells.
Source: Edie
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