Tesco has teamed up with environmental charity Hubbub to launch a new initiative to explore how the UK can better tackle its 6.6million tonne annual food waste mountain. The charity announced yesterday that it is to launch a new ‘No Time for Waste Challenge’ in partnership with the supermarket, which will undertake a six week trial with 55 households from across Britain to explore which interventions to curb food waste deliver the biggest savings.
The project will test the effectiveness of a series of interventions, ranging from help with meal planning to leftover-inspired cooking sessions with professional chefs. Families will then weigh and log their food waste daily to understand to provide accurate data on how behaviours are changing. The trial aims to build on the shift in purchasing and cooking habits that have taken place since the coronavirus lockdown was imposed. The survey of over 2,000 UK adults found that the Covid-19 lockdown had prompted two thirds of respondents to feel differently about food. Almost a third of respondents said Covid-19 has made them more aware of the value of food while 38 per cent said lockdown, and the difficulties it has brought, has represented the single most important event in their lifetime when it comes to their relationship with food and food waste.
The results of the trial are set to be used by Tesco and Hubbub to shape further advice, guidance, and encouragement to help households across the UK reduce food waste, which is estimated to cost the average UK family of four £60 a month. The launch of the new initiative comes in the same week as a separate survey of 2,000 British consumers commissioned by computing accessories brand Targus found that 66 per cent of people are planning on make more eco-conscious choices post-lockdown.
Source: Business Green
Finnish site 
Global site