UNESDA Soft Drinks Europe has joined the major industry stewardship programme for glass packaging “Close the Glass Loop”, initiated by FEVE, as it accelerates its actions towards a circular economy. Close the Glass Loop is an industry platform which aims to unite the glass collection and recycling value chain and establish a programme that will result in more bottle-to-bottle recycling.
Based in Brussels, UNESDA has represented the European soft drinks industry since it was founded in 1958 with members from corporations and national associations. Tim Brett, the leader of Coca-Cola Western Europe, was appointed president of UNESDA last year. “We are proud to join the Close the Glass Loop platform. It is a strong initiative and a step in the right direction towards making Europe’s economy circular. Its objectives are in line with our theme of ‘Circularity works, let’s all give it a chance’, and we are glad to be involved in building its foundations,” says Nicholas Hodac, UNESDA director general.
Data published by FEVE in October last year, revealed the average collection for recycling rate for glass packaging in Europe rose to 76% in 2017. Recent European legislation has set recycling targets to 70% by 2025 and 75% by 2030 per country.
Source: Food Bev
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