Campbell Soup Company today announced new packaging sustainability goals to reduce packaging waste by increasing circularity — keeping materials in use and out of landfills. The four goals are designed to address all phases of the packaging lifecycle, from sourcing to end-of-life, including recycling or composting.
The approach aims to reduce packaging waste through investments in recyclability, use of recycled content, and consumer education and infrastructure with the following four goals:
- Transition 100% of packaging to recyclable or industrially compostable designs and materials by 2030.
- Increase the use of post-consumer recycled content and incorporate 25% post-consumer recycled content into polyethylene terephthalate (PET) bottles by 2030.
- Drive increases in recycling rates through standardized on-pack labeling by including the How2Recycle label on 100% of packaging by 2022.
- Expand access to recycling and advance the development of infrastructure to improve the collection and recycling of packaging by building and investing in partnerships with peers and industry groups.
Source: Environmental Leader
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