Jewellery giant’s plan to only use silver and goal from recycled sources will slash its carbon footprint and water usage, moving it closer to a commitment to become carbon neutral by 2025 Pandora, the world’s largest jewellery maker by volume, has today announced it will phase out mined silver and gold from its jewellery line by 2025. The Copenhagen-based company said the move to recycled sources will slash the company’s carbon emissions and water usage, given it will allow the company to minimise its reliance on the resource-intensive mining process.
Recycled silver has one third of the carbon emissions of mined silver, according to the company, while recycled gold has emissions 600 times lower than newly-mined gold. The company has less than five years to get the percentage of recycled silver and gold used in its jewellery up from 70 per cent today to 100 per cent. Today’s goal will apply to all silver and gold pieces, grains, and semi-finished items such as chains manufactured by Pandora, but also parts provided by suppliers, the firm explained.
Silver is the most used material in Pandora jewellery, accounting for over half of all purchased product materials measured by weight. As such, the firm said it intends to meet its goal by working with stakeholders across the supply chain to plot ways to increase the availability and production of high quality recycled silver, which currently makes up just 15 per cent of the market. More than half of recycled silver in circulation comes from industry, where the metal is used in chemical production, electronics and for other purposes, Pandora said.
Source: Business Green
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