Pernod Ricard had pledged to remove all single-use POS plastics by 2025 under a global sustainability strategy launched in April 2019. However, the beverage company, which owns brands such as Absolut Vodka, Malibu and Kahlua, has pushed the target forward in order to accelerate progress against its sustainability agenda. Pernod Ricard’s chief executive Alexandre Ricard added, “For the past two years we have been striving to accelerate every aspect of our business, and the current crisis must not be a threat but rather an opportunity to speed up the implementation of our Sustainability & Responsibility roadmap.”
Pernod Ricard, a member of the Ellen MacArthur Foundation’s New Plastics Economy, is also targeting improved packaging recyclability. By 2025, Pernod Ricard will target 100% of its packaging to be recyclable, compostable, reusable or bio-based. By 2030, five new closed-loop methods of distributing its wine and spirits will be introduced to increase recycling rates in the firm’s 10 largest markets that have low recycling rates. In 2018, Pernod Ricard banned plastic straws and stirrers from its events.
Plastics make up one component of Pernod Ricard’ sustainability roadmap, which is aligned to the UN Sustainable Development Goals (SDGs) and commits to targets relating to regenerative agriculture and biodiversity and science-based carbon targets. Pernod Ricard’s 2030 “Good Times from a Good Place” strategy forms part of the group’s Transform and Accelerate strategic plan and sets out eight targets that support the SDGs.
Source: Edie
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