Today, on World Oceans Day, World Wildlife Fund (WWF) released a report pinpointing new insights and concrete actions to address global plastic pollution. In partnership with “ReSource: Plastic” Principal Members — Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks, and The Coca-Cola Company — “Transparent 2020” examines the plastic footprints of these leading global companies and provides a detailed look at the challenges and potential solutions for tackling the plastic pollution problem.
The report findings were calculated using the ReSource Footprint Tracker. Following the lifecycle of plastic, the Footprint Tracker measures how much and what kind of plastic is being used, and where they are likely ending up upon disposal. Using the five Principal Member footprints as a baseline to track progress moving forward, WWF found four key areas for action:
- Eliminating unnecessary plastics:
- Investing in sustainable production:
- Doubling the global recycling rate:
- Working to fill critical data gaps:
Launched last year, “ReSource: Plastic” aims to enlist 100+ companies by 2030 in the effort to reach the ultimate goal of preventing at least 50 million metric tons of plastic waste from entering nature.
Source: Environmental Leader
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