Zero Waste Scotland is launching a new campaign, highlighting the country’s natural beauty and wildlife, urging visitors not to litter as the country opened its doors to the tourist season this week (15 July) as Covid-19 lockdown measures ease. The campaign, entitled ‘Scotland is Stunning – Let’s Keep it That Way’, aims to inspire people getting out and about to enjoy Scotland’s natural beauty without leaving litter, reminding them to either bin litter or take it home.
The partners behind the campaign, the Scottish Government and Keep Scotland Beautiful, have jointly condemned scenes of abandoned campsites, burned out trees and human waste, as well as litter, as being hugely damaging to Scotland’s reputation. Iain Gulland, Zero Waste Scotland Chief Executive, said: “People are understandably keen to enjoy everything Scotland has to offer as the summer holidays stretch out in front of us. With tourism re-opening in Scotland and many areas – from hills and lochs in rural Scotland, to city parks – expecting an increase in visitors, we want to remind people to bin their litter or take it home.
Barry Fisher, CEO of Keep Scotland Beautiful, also commented: “We welcome this new campaign highlighting the beauty of Scotland and all it has to offer. Litter levels across Scotland are unacceptable, and in many places are getting much worse. Alongside this campaign we will continue to offer support to all those who have already stepped up to tackle this problem in their own communities with litter clean ups and projects to improve and protect the places they care about.” Local businesses and the tourism industry across Scotland are counting on an increase in trade to support them through the difficult economic situation brought about by the Covid-19 pandemic. The country’s scenery plays a vital role in the tourism industry, but this relies on both businesses and consumers helping to preserve the environment.
Source: Resource
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